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Published on November 17th, 2016 | by SayginYalcin

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Saygin Yalcin: from student to business celebrity

If his YouTube channel is anything to go by, Saygin Yalcin, founder of used car marketplace Sellanycar.com, is not exactly a shy entrepreneur.

With more than 140,000 subscribers, Yalcin’s channel offers viewers blunt startup advice as well as unapologetic documentation of his glamorous lifestyle –  from birthdays with the Kardashians to PlayStation downtime with RnB superstars.

Since he landed in Dubai seven years ago, Yalcin has touted himself as a ‘serial entrepreneur’ and a thought leader in the region’s startup ecosystem.

“From a young student with a backpack and a dream, to someone who is thinking about giving back,” he said, describing his entrepreneurial journey to Wamda.

Seeking a $1 billion valuation

Yalcin is an accomplished businessman. He founded the region’s first online private shopping club in 2009, Sukar.com, and sold it to Souq.com three years later. He then become a partner at both Jabbar Internet Group and Souq.com in 2012, and set up Sellanycar.com a year later.

Three years into the highly publicized launch and growth, Sellanycar.com has skyrocketed to become the UAE’s first and largest car buying service guaranteeing 30-minute sales deals – a promise that is sometimes contested by disgruntled customers.

Yalcin’s venture fast-tracked its growth in late 2015 with an announcement of its expansion into the German market, backed by $10 million raised in only six months. Soon after, Yalcin’s sought a $1 billion valuation for his company, with plans to raise as much as $100 million to fund a Europe takeover.

He is now looking at growing the company’s core roster of products to include complementary business models. “Our next move will be serving not only the buying side, but also the C2C [customer-to-customer] facilitation models,” he says.

Startup heroes

With this track record, Yalcin feels that he’s done and learned enough to give back to the startup community.

He doubles as a lecturer on entrepreneurship and ecommerce across several UAE universities, and has recently launched Startup Hero, a platform and online channel connecting aspiring entrepreneurs with mentors and investors. The Startup Hero initiative stems from his understanding of the gap between entrepreneurs who struggle with fundraising, mentorship and exposure, and investors on the lookout for quality deals.

But in the grand scheme of things, it is about the macro-economic movement. “If you want to solve the unemployment issues in the region, and grow to a metropolis like Dubai and like the UAE is planning to become, then you can only do so through entrepreneurs – not natural resources for sure,” says Yalcin.

Startup Hero received over 10,000 applications. All are classified by Yalcin into four categories: totally traditional models that do not qualify for venture capital; overly ambitious ideas that fail on viability, plausibility and unit economics; lukewarm commitments to bringing ideas to life; and lastly, ideas that are already owned by big players and that would require massive financing to overtake incumbents.

“A very common example would be the ‘Arab Facebook’ – adding a feature or filter for Facebook,” says Yalcin, adding that the ‘Uber for X’ trend is far from revolutionary.

So where are regional entrepreneurs missing the mark? Yalcin says it is often their inability to attribute proper market research and projections to their business ideas. He also sides with regional investors who are often criticized for their risk aversion.

Very few past quality exit deals have enabled investors to liquidate profits. What’s more, regional investors’ money is becoming competitive globally. Regional startups are fighting over funds not only among each other, but among a much wider pool of Silicon Valley and European entrepreneurs. And in assessing them, investors have different risk management approaches; investors from the US, for example, look more at market and team risk.

“Usually, Western-educated entrepreneurs get more investment. Investors, internationally speaking, trust them more in terms of educational background, and that diffuses their team risk,” Yalcin says.

Lessons and mistakes

Looking back at his own learnings and mistakes, he has one key advice for startups: keep the top line growing, but not at the cost of unit economics.

Between three factors prioritized by startups in the early stages, Yalcin says the top line is the least important one.

“The second, unit economics, is extremely important and should never be neglected. In the first 90 days, it is what you have to prove to get investment. The third one, which most VC-backed entrepreneurs try to delay as much as possible, is profitability.”

A strategic decision that entrepreneurs would best consider carefully if they want to be less dependent on VC money.

“[Ultimately] the number one reason why startups fail is because they run out of money. And then they get desperate to raise funds and do so under horrible conditions and terms. You want to prove to me that your business is successful, show me that your company can turn profitable,” he says.

Source: Wamda

 




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About the Author

Saygin is the Founder & CEO of the Middle East's (ME) first & largest car buying service, SellAnyCar.com, Founder of the first & largest online private shopping club in the ME, Sukar.com, Partner at Jabbar Internet & Souq.com Group, the largest ecommerce company in the Arab world, with 2500+ employees. He is also Advisory Board Member & Academic Lecturer of Entrepreneurship at the Canadian University of Dubai and has been selected as a UBS Industry Leader, a network of Ultra-High-Net-Worth Individuals. Souq.com has acquired Sukar.com in Apr'12 to form the Souq.com Group with Tiger Global, Naspers (MIH) & Jabbar Internet Group. In May'13, he was referred to as "the region's online business guru" by the National newspaper in the UAE. In Mar'14, Arabian Business named him as "one of the region's finest young entrepreneurs and a major part of the entrepreneurial scene in recent years". In Nov'14 & '15, Fortune magazine (mag) named him in the 40 under 40 list, as one of the most influential young people in business, Turkey’s highest circulated newspaper Zaman called him “a fine example of a new generation of entrepreneurs who can make a fortune out of nothing more than a rewarding idea”, Entrepreneur mag ME awarded SellAnyCar.com, with Saygin at its helm, as the "Fastest Growing Company in the ME" & Arabian Business awarded SellAnyCar.com as the "Digital Business of the Year", while the National newspaper sees it among a handful of tech companies to "have the potential to break the $1bn barrier". In a cover story about Saygin in Jan'15, Entrepreneur mag ME titled him as “undoubtedly one of the youngest & most successful internet entrepreneurs in the ME” and, in May, awarded SellAnyCar.com as "Technology Innovator of the Year" in the presence of HRH Prince Khaled bin Alwaleed bin Talal Al Saud. In Aug'15, Gulf Business selected him as 1 of the Top 10 Entrepreneurs in ME. He was also Founder & CEO of Joe Suis, which has been acquired by KupiVIP.ru to become one of the most successful private labels in Russia.



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