Published on April 27th, 2010 | by SayginYalcin0
Sukar.com to boost e-commerce business in the Middle East: CEO
DUBAI — Sukar.com, a new online shopping club for branded lifestyle products which was launched on Monday, will increase e-commerce in the Middle East, a top executive of the club said.
The company, majority owned by Jabbar Internet Group, has planned to create a 100-per cent online shopping community in the region, which is growing rapidly in rest of the world.
“Most of the people in this region are using Internet only for flights stuff and they don’t trust on new e-commerce company. Our task is to increase our service and increase trust in the people,” Saygin Yalcin, chief executive officer of Sukar.com told Khaleej Times.
Yalcin said that its not only putting a web site, it’s a total package which will increase e-commerce in this region. The exclusive shopping club model means that only high-end consumers that receive the sought-after invitations will have access to the website, he said.
He said, “We have received over 30,000 applications for membership, but the company will decide in a week as not all the applicants will get membership.” With a heavy focus on fashion and lifestyle products, Sukar.com will provide its exclusive database of invited customers access to a wide range of stock from premium luxury brands at favourable prices. Sukar.com will launch a sale for each brand, and consumers will be alerted to each sale event at least 24 hours before it begins. Each campaign will last approximately 72 hours and Sukar.com expects high volumes during the first few hours of each sale event.
Yalcin said, “There is no membership fee and even no obligations to buy. So far we are young company and we already have access to over 400 top brands.
Consumers, brand owners and distributors will benefit from Sukar.com’s business model in a number of ways, giving the site a distinct advantage in the marketplace.
This business model has been initiated around nine years ago and its one of the biggest business model, which exists in the world, Yalcin said, adding: “it has been noticed that online sales help increase offline sales from 10 to 15 per cent.”
The site will give brands an even wider reach across the region to promote their lines and an exclusive shop front in which to display their products. Given the premium nature of the products in this online store, and the time-limited nature of the sales, marketeers can be assured that their brand reputation will remain intact every step of the way, he said.
Consumers will have access to the most prestigious brands at discounted prices. In addition to established brands and labels, the site will also showcase emerging labels, giving designers an opportunity to reach new target markets, while at the same time attracting consumers from all walks of life.